CPA WatchDog™ Offers CPA Fraud Protection to Affiliate Advertising Networks and Advertisers
Friday, Aug 22, 2008 - 12:38 pm
CPA WatchDog™ is the world leader in affiliate fraud protection, and for good reason. A comprehensive fraud monitoring service and revolutionary CPA fraud detection technology provide both affiliate networks and advertisers with the best affiliate fraud protection available today. Using proprietary technology, CPA WatchDog™ identifies, tracks, and prosecutes affiliate fraud. The following is an in depth look at the fraud detection cycle:
All non-verified CPA (cost per action / acquisition) conversions flow through CPA WatchDog™’s Predator-I anti-fraud auditing technology (www.cpawatchdog.com/network). Using a proprietary data analysis method, all non-verified conversions are broken down and reassembled, each containing a unique cyber fingerprint. PREDATOR-I scans this fingerprint for matches against a database of every known fraudulent system, method and tactic that today’s sophisticated cyber criminals use. When the PREDATOR-I System identifies possible fraud, the transaction is flagged and the fraud level is upgraded. Each transaction is then passed through the NETHAWK system. NETHAWK analyzes affiliate and advertiser data across an entire affiliate network, using a series of complex algorithms to cross-reference all network transactions, and thereby identifying a greater percentage of internet affiliate fraud (www.cpawatchdog.com/network).
The final step in the fraud identification process is CPA WatchDog™’s CROSSFIRE Anti-Fraud technology. This one of a kind technology takes data collected from the PREDATOR-I and NETHAWK systems in combination with information from multiple additional data feeds, and conducts a CROSS NETWORK SCAN to identify the probable fraudulent activity, even at the most sophisticated levels. As a third party solution, CPA WatchDog™ has the unique ability to view transaction data industry-wide, allowing for the ultimate in affiliate fraud protection. All transactions are audited and assigned a final fraud probability rating and the results are displayed near real-time within the network’s or advertiser’s online CPA WatchDog™ Interface, making it possible to get a view of current affiliate activities which fall into the fraudulent category as they occur.
The final result of CPA WatchDog™’s Proprietary Fraud Monitoring System yields high-quality CPA transactions for CPA WatchDog™ protected networks and advertisers and is the first and only such program in existence. CPA WatchDog™ is currently the only third-party affiliate marketing fraud prevention company that identifies, tracks, and allows for the prosecution of affiliate fraud. CPA WatchDog™ also has an affiliate verification program that allows affiliates to voluntarily plug into the fraud protection model at an earlier point in the curve and thus identify themselves as credible, verifiable affiliates who have submitted themselves to close scrutiny. Together, these programs are aimed to make the Cost Per Action model a far safer one than the click-fraud-prone Cost Per Click (CPC) model, which has comparatively far fewer such safeguards in place.
Interested affiliate advertising networks and advertisers are encouraged to visit www.cpawatchdog.com or call 1-800-272-0052 for more information.
CPA WatchDog™ Offers The World’s leading Affiliate Fraud Protection Programs
Monday, Aug 18, 2008 - 1:00 pm
Houston, TX (PRWEB) -- CPA WatchDog™ is announcing the launch of their new site, which will feature a revolutionary new suite of affiliate fraud prevention services for the CPA (cost per action) affiliate marketing industry. Advertisers can now have their affiliate networks and affiliates verified before creating partnerships. Affiliate Networks can now use CPA WatchDog™ to create a competitively fraud-free affiliate marketplace for their advertisers. Another product from CPA WatchDog™ will help Individual affiliates gain credibility with their networks and with advertisers by earning the Verified Affiliate™ status.
CPA WatchDog™ is the first and only third-party affiliate fraud protection company that identifies, tracks, and allows for the prosecution of commission-based affiliate fraud. The purpose and mission of the company is to take the risk of affiliate fraud out of the affiliate marketing industry, making the playing field safer for advertisers and networks.
CPA WatchDog™’s Advertiser Fraud Protection product [www.cpawatchdog.com/advertisers], showcases CPA WatchDog™’s proprietary fraud profiling/tracking technology and monitoring system, allows advertisers consistently maximize ROI by reducing fraud. This service allows advertisers to efficiently identify fraudulent affiliates and affiliate networks quickly and easily. Affiliate networks typically earn a fee based on the number of conversions/leads that affiliates generate. Unfortunately, affiliate networks are not directly incentivized to ensure all conversions are legitimate. This lack of a legitimizing incentive manifests itself in a sub-optimal ROI which Advertisers too often see in their affiliate campaigns.
The best Affiliate Networks have been known to stop the most blatant fraud; however the majority of the affiliate fraud occurring today can be attributed to sophisticated, low profile affiliates that spread out only a small amount of fraudulent transactions to each advertiser and on each network, across numerous advertisers and networks. These affiliates are left to continue defrauding advertisers with at low personal risk and are ultimately written off as a cost of doing business. The Advertiser Fraud Protection program tips advertisers off to fraudulent behavior ahead of time.
Affiliate Network Fraud Protection [www.cpawatchdog.com/network] is CPA WatchDog™’s fraud monitoring service that protects the advertiser and boosts credibility of member affiliate networks. This service reassures advertisers that they are receiving valid transactions from their affiliate network and allows the highest quality affiliate networks a way to distinguish themselves from the rest of the pack.
VERIFIED AFFILIATE™ [www.cpawatchdog.com/affiliates], is CPA WatchDog™’s newest Affiliate Verification Program, it allows affiliates to verify their identity and establish a professional history that can be viewed by affiliate networks and affiliate managers. This also allows affiliates the opportunity to distinguish themselves from less credible affiliates and earn higher payouts due to the instant trust a CPA WatchDog™ Verified Affiliate™ status garners with top affiliate managers.
CPA WatchDog™’s incentivized, three-tier verification program is the first such comprehensive solution to address the issues of affiliate fraud, and includes all three players (the advertiser, the network, and the affiliate) in an integrated solution. CPA WatchDog™ is now accepting applications from new advertisers and networks interested in eliminating the spectra of fraud from affiliate marketing. For more information, contact CPA WatchDog™ 1-800-272-0052 or visit cpawatchdog.com.